Keratin DNA Therapy Plus

What sets Keratin DNA Therapy Plus apart

This is no ordinary ‘shine’ product. The formula rests on three pillars: repair, built from proteins and a marine matrix; support for the roots, from the Tri-Active complex; and hydration, from biomimetic NMF components that keep the finish light and resilient.

Leave-in keratin treatment: rebuilds from scalp to ends, without the weight

• Keratin rebuilding: hydrolysed keratin heads for the damaged areas, helping to fill tiny cracks in the fibre, strengthen the cuticle and give hair more tensile strength and shine.
• Structural matrix of marine and botanical origin: hydrolysed marine elastin and native/soluble marine collagen supply low-molecular-weight peptides that help with cohesion, elasticity and bounce – useful for brittle lengths that frizz easily.

Support for well-anchored roots and scalp energy

• Tri-Active follicle complex: apigenin, oleanolic acid and Biotinyl-GHK help roots feel more firmly anchored and help hair look stronger and thicker from the root.
• Energy booster: marine glycogen releases glucose gradually, helping to keep the scalp energised and its hydration at the right level.
• Protective bio-shield: sodium DNA (Na-DNA) helps defend the scalp against oxidative stress, for a scalp environment that looks and feels in better shape.

Lasting moisture and comfort from biomimetic NMF

Sodium PCA, serine and honey extract help keep moisture levels steady over time on both scalp and lengths, so hair feels soft, supple and comfortable, with nothing left behind.

Is it right for your hair?

Reach for it as an anti-breakage treatment you leave in if your hair is weakened, over-processed, stressed by heat styling or prone to frizz; if it is starting to look thinner and would benefit from stronger fibres and better-looking roots; or if your scalp needs light hydration and protection.

What you can expect

• Smoother, shinier lengths with less breakage and frizz.
• Hair that feels fuller and more elastic, and stronger to the touch.
• Stronger-looking roots and a more comfortable, better-hydrated scalp.

How to apply it

Intensive phase: 6–8 weeks

Make sure the scalp is clean (it can be dry or slightly damp), then apply the serum section by section and massage for 1–2 minutes until it has been absorbed. If your hair is very dry or porous, smooth a little through the mid-lengths and ends as well. Leave it in; do not rinse. Apply every day, or 5 times a week, for 6–8 weeks.

Maintenance: 2–3 times a week

Afterwards, continue 2–3 times a week to keep hair strong, smooth and hydrated. It pairs well with bonding or repair shampoos and masks.